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World Emblem launches Custom Genie, moves operations to Georgia

November 19th, 2025 / By: / Company News, News

Image: World Emblem

World Emblem, an emblem and patch manufacturer, announced the launch of Custom Genie, a website that provides custom stickers, labels, pens, pencils and name badges, among other products.

Custom Genie encompasses the operations of World Emblem brands, Stickers International, Fast Pens International and Name Badges International. The combined company will manufacture about 2 million products annually for clients throughout North America. As part of the restructuring, World Emblem has moved all Custom Genie positions to its Norcross, Georgia, plant.

“Reshoring jobs to the U.S. and unifying the operations of Stickers International, Fast Pens, and Name Badges International under the Custom Genie brand and website will enable us to increase our product categories, improve the customer experience, and make our operations more efficient,” says Randy Carr, CEO of World Emblem. “Furthermore, we believe the enhanced delivery options available through our Georgia facility will lead to improved customer satisfaction along with significant cost savings for our company.”

The company also recently announced plans to reshore 50 jobs to its new Houston, Texas, factory, opening in December.

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